Zipporin is seeking a talented Marketing Analytics & Attribution Engineer to spearhead the evolution of our marketing measurement ecosystem in Seattle, WA (hybrid). In this role, you will sit at the intersection of growth marketing, data engineering, and analytics, architecting robust data pipelines and sophisticated attribution models that evaluate full-funnel marketing investments.
- Architect, develop, and maintain production-grade data pipelines and dbt models to ingest, normalize, and unify cross-channel marketing and product data.
- Build, validate, and scale algorithmic Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) frameworks to guide budget allocation.
- Collaborate with product and engineering teams to govern tracking instrumentation, taxonomy, and server-side tracking (Conversions API, CDP integrations).
- Design automated audit mechanisms and monitoring frameworks to detect conversion anomalies and ensure data governance across ad networks.
- Deliver intuitive BI dashboards and self-service reporting tools that enable marketing leaders to make confident, data-driven decisions.
- 4+ years of professional experience in analytics engineering, data engineering, or quantitative marketing analytics.
- Exceptional expertise in advanced SQL, modern data warehousing (Snowflake, BigQuery), and orchestration tools like dbt.
- Hands-on experience deploying MTA methodologies (e.g., Markov Chain, Shapley) and working with conversion attribution frameworks.
- Strong proficiency in Python for data manipulation, statistical analysis, and API integrations.
- Deep familiarity with digital ad platform APIs (Google Ads, Meta, LinkedIn), web analytics, and CDPs like Segment.